Case Study
Fund & Investment Management
CHALLENGE
Lower Brand Awareness
High Cost Per Lead through Current Marketing Efforts
Lower Conversion Rate
High Customer Acquisition Cost
Lack of Customer Loyalty
SOLUTION
Google Search Ads
Google Display Retargeting
Bid Automation for Increasing Campaigns Efficiency
Multiple communications Tested in ads and Landing Pages
Lead Automation using Zapier
RESULT
$13.30 per Lead Through Search Ads
Brand Recall Increased Up To 40%
Improved 35.5% Conversion Rate
70% of Leads Scheduled an Appointment
Created a New Annual Maintenance Program